Cooper’s big break
Dan Dix, general manager of NEW Cooperative, admittedly wasn’t sure what the name of the little town off in the distance was when he eyed an existing Morton shed along Iowa Highway 4 as the place from which to stake a claim on the local anhydrous ammonia market. The town was Cooper (pop. miniscule). So in 2014, NEW branded its newest agronomy division outpost as Cooper - even though, technically, 2272 Neola Ave. is a Jefferson address. But what’s in a name? Cooper quickly became NEW’s leading market for anhydrous. “We’ve built it, and they’ve come,” Dix explained ...