Five Points Events has announced that a local group of events professionals have joined forces to take over operations of the Cardiff Center at Fort Frenzy, the events and meeting venues at the Crossroads Hotel & Events Center, and the planning of special events at the new Pavilion sports and events arena in Fort Dodge.

The merger of the three events venues took effect on July 1.

Company leaders are Jordon McCubbin, Jen Fitzgerald and Macy Johnson, all of whom have experience in the planning and implementation of local events.

The individual venues will continue to operate under their current names and identities, with Five Points Events working behind the scenes to operate them all.

“Being able to now offer our clients a variety of different venues for their wedding, meetings, reunions and other special events is a rare blessing,” Fitzgerald said. “Five Points Events shares strong local ties with both the Brookstone Inn and Suites and the Crossroads Hotel and Event Center in Fort Dodge, so we can offer an entire new menu of events, entertainment and hotel booking options and packages. Some clients will prefer one venue over another for their event, and now we can be more of a one-stop shop so they don’t have to chase down details on multiple venues on their own.”

Fitzgerald said that Five Points Events will only be planning special events at the Pavilion property, and that a full-time management company at the property will oversee all sporting events and programming.

“The Pavilion is such an exciting and historic development here in Fort Dodge, and we are super excited to be able to help launch its presence in the community,” she said.

McCubbin and Fitzgerald have been managing operations at the Cardiff Center for several years, building a loyal following of repeat clients and an experienced staff.

Johnson has been managing operations at the Crossroads Event Center since late last year and has specialized in unique event creation and social media marketing.

“We recognized that combining our collective strengths could be a real force in the events market in north central Iowa,” McCubbin said. “Sharing resources such as employees, marketing, supply chain and accounting across multiple venues makes each venue stronger and more profitable. This model makes a ton of sense, and in fact we are already in conversations with a couple of other venues who are interested in having us take over their operations.”

McCubbin added that the company will retain most of each venue’s current employees and is in the process of hiring additional staff.

The website for the Crossroads Events Center can be found at www.crossroadsfortdodge.com. The Cardiff Center website is www.thecardiffcenter.com. The website for the Pavilion is still under construction.

To book an event at any of the venues or for general inquiries, call 515-302-6413.