The store is the company’s seventh new location in five years, spread across Iowa and Minnesota. Company officials state that it reflects Ziegler’s unwavering commitment to bringing “world-class equipment, parts and service closer to its customers across the upper Midwest.”

“Our investment in Emmetsburg is part of a broader strategy to support our customers where they live and work,” said Matt Solem, vice president of Ziegler Ag Equipment.

Solem said they previously supported the area through their parts drop network and field service, but after receiving customer feedback, assessing the expanding field population, and identifying ways to enhance service for both current and future customers, they determined that establishing a location in Emmetsburg was the right next step.

The Emmetsburg location primarily operates as a parts and sales center, but Solem said the company is equipped to facilitate all Ziegler offerings from there, including agricultural and construction equipment sales, technology solutions, machinery rentals, hose rebuilds, standby power requirements, and solar energy sales, among others.

-Submitted photo courtesy of Ziegler Ag Equipment
Visitors turn out for Ziegler Ag Equipment's open house last summer in Emmetsburg. The Emmetsburg facility is the company's seventh new location in five years, spread across Iowa and Minnesota.

“Currently, all services are performed by our experienced field service technicians who have been supporting the area for an extended period,” said Solem. “We prioritized establishing a fully operational parts department.”

Solem added that a key advantage of their current facility is its flexibility, which will enable them to expand further in the future if necessary.

Company officials said the economic impact of their new location on the community and Palo Alto County goes beyond job creation and tax contributions.

“We hope our offerings provide customers greater options and convenience than may have previously been available,” he said. “We remain confident in the future of Emmetsburg. We see the commitment that the local community has to making sure they are training the current and future workforces and we are excited to be part of that moving forward.”

Ziegler Ag Equipment currently operates 10 physical locations in Iowa, including Sheldon, Emmetsburg, Mason City, New Hampton, Postville, Sioux City, Fort Dodge, Grundy Center, Atlantic, and Altoona. The company will break ground for an 11th location this spring in Carroll.

-Submitted photo courtesy of Ziegler Ag Equipment
Visitors turn out for Ziegler Ag Equipment's open house last summer in Emmetsburg. The Emmetsburg facility is the company's seventh new location in five years, spread across Iowa and Minnesota.

“We also support our customers with 67 parts drop locations, and more than 30 resident field service technicians serving those not located in the same city as one of our existing locations,” Solem said of why the company is realizing success and fast-growing opportunities.

Solem said Ziegler Ag Equipment has invested considerable time and money into meeting ag producers and construction companies where they live and work, to help them get their work done.

“Including these new sites, along with expansions and renovations to existing facilities, Ziegler Inc. has invested more than $50 million to better serve our customers,” said Solem. “We view these as long-term investments aimed at providing stability and greater choice within the communities we support. Our goal is to be closer to our customers — where they live and conduct their business.”

Aside from the expansion projects in the last five years, Ziegler Ag Equipment has also updated and expanded capabilities in three locations and has added additional field sales and service staff.

Company officials said the driving force behind their rapid growth is the desire to maximize customer uptime for their customers in the communities they serve.

“We recognize significant opportunities to deliver value and expanded choices to our growing customer base in Iowa, Minnesota, and Northwest Missouri. We’re also confident that our partnership with AGCO and its FENDT and Massey Ferguson brands enables us to provide best-in-class equipment to support the productivity and profitability of both grower and retail customers.”

Solem continued that Ziegler Ag Equipment’s commitment to a “servant leadership culture” means they continually invest in meeting their customers’ needs, ensuring they serve them wherever they are located.

Ziegler past and present

Ziegler has operated since 1914, and Solem said they are always on the lookout for new ways to better serve their customers.

“Our parts availability is among the best in the industry, but we consistently work to reduce lead times for both our parts and service,” he said. “While some dealers may offer shuttle services, ours stands out. We run daily routes from our OEM partners, cross-docking each evening to connect our locations overnight, ensuring 24-hour parts delivery to nearly all customers.”

That service has enabled Ziegler to reach customers they may not ordinarily be able to reach, in areas without physical locations. Its part of the company’s “FarmerCore” Strategy.

AGCO’s FarmerCore strategy, company officials say, serves as their core distribution approach, built around three main pillars: on-farm support, smart network coverage and digital engagement.

“This aligns seamlessly with Ziegler’s own philosophy, which has always focused on meeting customers wherever they need us. Since our company’s inception, we’ve prioritized providing on-site service — offering mobile support services before anyone else in the market. To ensure critical uptime during key seasonal periods, we deliver parts efficiently through nightly shuttles, convenient drop boxes, and multiple locations. For technical challenges, we offer 24/7 call-in assistance. We also support customers who prefer digital interactions and transactions through our continually advancing e-commerce platforms and chat features,” said Solem.

He added that Ziegler’s 24/7 emergency support and internal parts delivery network is able to deliver 98.6 percent of orders within 24 hours.

Ziegler serves regions in Iowa, Minnesota and northwest Missouri, areas where company officials say host competitive businesses. They said that motivates them to work toward innovating and enhancing customer service — such as that 24/7 emergency support system to help keep ag and construction companies up and running.

“Our commitment to investing in locations, advanced solutions, and maintaining strong relationships with our customers has contributed to our consistent recognition as a top performer for AGCO,” said Solem. “The Ziegler team is proud to support the communities we serve each day. We are excited to grow alongside our customers, providing them with greater options and opportunities for success.”

Ruchir Patel, vice president of global distribution management (AGCO), said they are excited to see their largest dealer in North America continue to grow and invest in the future.

“Ziegler’s commitment to innovation and customer service aligns perfectly with our FarmerCore strategy and vision for the future of agriculture,” he said.

William Hoeft, president of Ziegler Companies said of the new Emmetsburg location, “This isn’t just about opening a new location — it’s about investing in the future of agriculture. We believe in the people who feed and fuel the world, and we’re committed to supporting them every step of the way.”

Ziegler, a family-owned company, represents several brands, including Fendt, Massey Ferguson, Gleaner and Caterpillar. It boasts more than 2,300 employees in 31 locations across Iowa, Minnesota and Northwest Missouri, making it one of the largest AGCO and Cat dealers in North America.

“With more than 110 years in the business, Ziegler has a proven track record, industry knowledge, infrastructure and service mentality to help customers grow and succeed,” said Solem.