Oswald brings Prime Rejuvenation to area
Business provides new approach to health, wellness
Andrea Oswald felt a strong desire to assist others just as she had been helped through PrimeLife Integrative Medicine.
So Oswald, who lives in Manson, opened Prime Rejuvenation as a sister business to PrimeLife alongside Melanie Plain.
Prime Rejuvenation, located at 1728 Central Ave. in Fort Dodge, is a premier wellness clinic that offers a number of health options including Botox and dermal fillers. That fits right under the umbrella of PrimeLife, which provides a more holistic approach to hormone health and all the factors that impact hormonal balance by helping patients regain their energy, balance and self-healing.
“I first started seeing Melanie for my own health issues,” Oswald said. “I saw her first as a patient to get better before going back to further my own education and to learn more about functional medicine.
“Basically, I knocked on Melanie’s door and wanted to be a part of this because there was nothing like it in the area and I just saw a purpose and value in getting people back to feeling better and healthier.”
PrimeLife also currently has offices in Webster City and Ames, with plans to open another in Clear Lake. They have six total employees and provide virtual visits for those who require it.
“It’s been super fun,” said Plain, who now lives in Webster City. “It’s a ton of work running a business, but the worst day stress-wise is equal to the best day from my previous position. It’s just a whole different life.
“We get to work with people who want to get better, so that motivates me. Watching their transformation feeds my soul.”
Oswald and Plain have been working on bringing these services to Fort Dodge since last year.
“We want to provide all kinds of services, not just for women, either, but for men, too. With the aesthetic side through Prime Rejuvenation, that takes us a step in a different direction than what we believe we have going now,” Oswald said. “It allows us to add another layer of service to what we want to provide.
“People are eager for this health.”
Oswald worked on acquiring office space and putting the pieces together, all leading up to an open house recently.
“I worked in family medicine for 15 years and noticed that people just were not getting the kind of treatment they really needed to get better,” Plain said. “Especially for women, they would go to a regular care doctor looking for help and were not having those needs met, so that’s why we exist. Through my own learning, it has been phenomenal to change the lives of women for the better.
“We joked for a while that we were the best-kept secret because we had very organic growth through referrals from other patients. But we have really seen a tremendous growth overall.”