Lisa Irlbeck

Lisa Irlbeck, marketing director for Availa Bank, has been named to the Federal Trade Commission’s Consumer Education and Outreach Committee.

That commitee focuses on helping older adults spot, avoid and report scams.

“I plan to use this opportunity to bring scam education and prevention to our employees and to the communities we serve,” Irlbeck said in a written statement. “I also look forward to networking with other entities around the country on ways to combat elder fraud.”

In the past year, she led a bank-wide education outreach initiative focused on bringing financial education and awareness to the communities of all 16 Availa Bank branches. That initative was started because bank staffers saw how damaging and costly fraud attempts were for older adults. Since its launch in June, the initiative has reached almost 2,000 people.