Hy-Vee, Variety to give bikes to children in need

WEST DES MOINES — Hy-Vee in partnership with Variety — the Children’s Charity, a national charitable organization that improves the lives of children in need, announced that its Petals for Pedals fundraising event will take place through July 30 across more than 250 Hy-Vee stores.

Hy-Vee will sell one dozen roses for $10. A portion of proceeds from each bouquet sold will help provide bikes to children who experience various life challenges.

These children may be underprivileged, at-risk, critically ill or live with special needs.

“Bikes are such a practical gift for the types of children supported through our program,” said Sheri McMichael, executive director for Variety. “These bikes will provide joy and entertainment through difficult times, and improve mobility and well being as well as foster healthy recreational hobbies.”

Employees from Hy-Vee, Variety and Bike World, the event’s bicycle supplier, participated in two bike building events at Hy-Vee’s corporate campuses prior to the fundraiser. As a start to Hy-Vee’s donation to Variety, 250 gender-neutral bikes were assembled.

Variety will select at least one deserving child in each Hy-Vee community to receive a bike following the fundraiser. Each bike is accompanied with a helmet and bike lock.


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