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Afterward

In FD, the day after Christmas sees more buying, fewer returns

December 26, 2012
By EMILIE NELSON-JENSON, emilie@messengernews.net , Messenger News

The Christmas shopping season may be over, but for many local retailers the sales kept coming in, even the day after Christmas.

On a day often associated with returns, Michelle Dorage, manager of Younkers in the Crossroads Mall, said the store associates were handling more customer purchases than returned items.

"We really haven't seen a whole lot of returns this year," said Dorage. "We opened early at 6 a.m. and had a pretty steady stream of people about 6:30."

Article Photos

-Messenger photos by Hans Madsen
Yen Li Carley, right, a sales associate at the Fort Dodge Younkers store, looks over a receipt as Rick Taylor, of Lehigh, exchanges a pair of jeans Wednesday afternoon.

Dorage said the store had its entire stock of Christmas merchandise marked down to as much as 70 percent off Wednesday.

"A lot of them have been coming in for the Christmas merchandise," said Dorage. "All of the trees and ornaments are all marked 70 percent off."

Rich Taylor was one of a few Younkers customers who had to make an exchange on a gift for his wife.

"I was close," he said. "We're checking out the sales too."

Jan Deal, of Fort Dodge, decided to do a little day after Christmas shopping to complement a gift she had received from her husband.

"I got an amethyst for Christmas. Now I just need to find something to go with it," she said.

At Sears, Manager Lindsey Hoeppner said the store opened Wednesday at 7 a.m. offering door buster sales to early risers who came into the store. Hoeppner said there had also been fewer returns and more purchases Wednesday.

"We've had more coming in and spending their gift cards," said Hoeppner. 'They're getting out and shopping and using them up."

After several weekends and evenings of opening early and closing late, Hoeppner said she and Sears employees are looking forward to getting back to their normal working hours.

"We'll go back to our usual hours tomorrow," she said. "I've been busy taking down the Christmas decorations in the store this afternoon."

Hoeppner said Christmas falling on a Tuesday may have had an effect on the number of shoppers out making returns and purchases.

"I think they're waiting for the weekend," she said. "We are expecting a big weekend."

Carol Jones, manager of Bookworld in the Crossroads Mall, also said the day had been unusually slower than previous years.

"This is probably the quietest I've experienced and I've been in the book business for more than 30 years."

Jones noticed the trend of more spending than returning too.

"We've seen lots of gift certificates today," she said.

Jones said there had also been several post holiday pick-ups of books that had to be ordered.

"We've had lots of people coming in for 'Killing Lincoln,'" she said. "We can't keep it on the shelf. We ran out of it again today."

 
 

 

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