As you scour the stores in search of the perfect Christmas gift, ask yourself: Where is money my going?
Local stores are offering rock-bottom prices on an unparalleled selection of excellent gifts. Additionally, local stores provide jobs for our friends, family members and neighbors. Local merchants also pay taxes that help keep our schools open, our municipal and county services operating and our own taxes lower. And store owners and managers in our home towns do much more. They buy youth league baseball uniforms, help United Way fund drives, and support literally hundreds of other local worthy causes. Often, without a bit of publicity, they dig into their own pockets to help both customers and others through illnesses, layoffs and hard times in general.
Small Business Saturday, sponsored by American Express and the U.S. Small Business Administration, is a day designed to encourage shoppers to patronize small businesses in their communities.
This Saturday, consumers are urged to show their support for the locally-owned businesses in their community.
For any number of reasons, it makes sense to do our Christmas shopping at local businesses. Again, they are our friends, neighbors and supporters of our communities 365 days a year. And they offer truly good deals and unmatched service both before and after the sale.
The Messenger encourages all area shoppers to look close to home this year.