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Advertising During a Recession

July 14, 2009 - Dave Jakeman
Many businesses sometimes consider reducing or eliminating marketing budgets during recessionary times.  In researching this blog topic, I found some information worth sharing during these tough economic times.  It comes from a McGraw Hill study of 600 businesses during the 1981-82 recession.

  • Businesses that maintained or increased their ad spending during this time averaged higher sales growth during the recession and in the following 3 years!
  • By 1985, sales of the businesses that maintained or increased their ad spend during that recession reported sales results 256% over those that had cut back on advertising.
In 2001, another study found that aggressive recession advertisers increased market share 2.5 times the average for all businesses in the post-recession.

Just some food for thought when planning your advertising budgets.


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Read this blog before your next advertising budget meeting!