Fareway truck celebrates Beef Month in Hawkeye State

DES MOINES — In conjunction with Iowa Secretary of Agriculture Mike Naig and the Iowa Beef Industry Council, Fareway Stores Inc. has unveiled a semi-truck recognizing the contributions of Iowa cattle farmers. This is in recognition that May is Beef Month.

“As we celebrate May Beef Month and enter the summer grilling season, this trailer will highlight the delicious, nutritious beef raised by our state’s farmers and enjoyed by Iowans across the state,” Naig said. “This is a great opportunity to promote Iowa agriculture and have a rolling billboard for Iowa beef.”

That sentiment was echoed by Steve Rehder, chairman of the Iowa Beef Industry Council.

“Retailers in the state of Iowa are a valuable partner to Iowa cattlemen and the beef industry,” he said. “We are pleased to kick off May Beef Month with the unveiling of the Fareway trailer wrap, which highlights high quality beef, from farm to table.”

Reynolds W. Cramer, Fareway’s chief executive officer, expressed his company’s pleasure at taking part in the observance of Beef Month.

“Beef Month recognizes the contributions of our Iowa cattle farmers and the quality product they produce,” he said. “This month and every month, Fareway supports local farmers. This trailer is a tribute to high quality beef that Iowa, and ultimately Fareway, is known for.”

The trailer will be added to Fareway’s existing fleet, and travel a five-state region including Illinois, Minnesota, Nebraska, and South Dakota.