Although Lilly's Floral and Gifts opened in February of 2012, Alice Schmidtwho owns the business along with her husband, Doncame into the business with over a decade of prior experience in the industry. Schmidt's career began at Flowers by Vernon where she began as a delivery person. "I love making deliveries to people, especially younger children or the elderly," Schmidt said. "The looks on their faces when they see the arrangements are sometimes priceless."
Lilly's Floral and Gifts spent its first two years quietly tucked onto a side street in downtown Fort Dodge. "Many people have remarked that they weren't aware of the store," said Schmidt. On March 17, Lilly's Floral and Gifts opened in its new location around the corner at 1020 Central Avenue.
Excited about the new possibilities that the better visibility will bring to her business, Schmidt is also looking forward to working with her new neighbor, 2B Trendy. With the formal wear shop right next door, Schmidt explained, shoppers will have easier, hassle-free one-stop-shopping for wedding or prom planning. "It will make matching flowers to their colors much easier," Schmidt said.
Lilly's Floral and Gifts offers fresh flowers, green and blooming plants, silks, dried flowers, and year-round gift baskets. "I am always on the lookout for those unique and different offerings for clients," said Schmidt. She added that the store will eventually include wedding rentals as part of its services.
Speaking of services, Schmidt made the intentional decision to carry on Vernon's tradition of free delivery for funerals in Fort Dodge as well as free delivery to patients hospitalized at Unity Point's Trinity Regional Medical Center. She said some people are pleasantly surprised by that.
Now located at 1020 Central Avenue, Lilly's Floral and Gifts is open from 8:30 a.m. to 5:00 p.m. Monday through Friday and from 9 a.m. to 4 p.m. on Saturday. Although the store is closed on Sunday, Schmidt said she is always available after hours or on Sundays for last-minute deliveries. Simply call the store phone at 515-573-8157 and after hours calls will be forwarded to her cell phone.