The name UnityPoint Health will soon be familiar across Iowa and beyond.
The nation's fifth largest nondenominational health system has changed its name. Officials at Iowa Health System, headquartered in Des Moines, announced Tuesday that the new name is UnityPoint Health.
Fort Dodge-based Trinity Health Systems, long a senior affiliate of Iowa Health, will be adjusting the names of its components as part of this rebranding of the entire organization.
Dr. Lincoln Wallace poses with a banner announcing the name change for Iowa Health System, which is now called UnityPoint Health. Wallace is regional vice president of UnityPoint Clinic.
Sue Thompson, president and chief executive officer of UnityPoint Health - Fort Dodge, said, however that the name alterations do not reflect a change in governance or management.
She said the new name is intended to better communicate the way health care delivery is evolving in the 21st century.
"The way we deliver health care is fundamentally changing," Thompson said. "And as a result, a name was needed that reflects our new way of providing care - putting the patient at the center of everything we do. Our team of physicians, hospitals, clinics and home care providers are united in purpose to achieve best outcomes for our patients. Now, our new name better expresses that."
UnityPoint Health - Fort Dodge provides coordinated care to patients throughout northwest central Iowa through clinics, hospitals and home care services. UnityPoint Health - Fort Dodge includes Trinity Regional Medical Center, Berryhill Center (formerly Berryhill Center for Mental Health, UnityPoint Clinic (formerly Trimark Physicians Group and Trinity Orthopedics), UnityPoint at Home (formerly Iowa Health Home Care) and UnityPoint Hospice (formerly Trinity Hospice).
As a result of the rebranding, the familiar Trimark name many area residents associate with the family medicine or specialty clinics where they receive care will disappear. UnityPoint Clinic will replace it.
As a part of Trinity Health Systems, Trimark Physicians Group worked closely with Trinity Regional Medical Center to form Trinity Pioneer ACO; one of only 32 Medicare Pioneer Accountable Care Organizations. With the formation of the Pioneer ACO, there has been a strong focus on care coordination.
"It was UnityPoint Health's focus on care coordination and patient centered care that made it a natural decision to change our name to UnityPoint Clinic," said Dr. Lincoln Wallace, of Fort Dodge, UnityPoint Clinic regional vice president and Trinity Pioneer ACO medical director.
Wallace said care coordination is not simply a matter of a physician making a diagnosis and prescribing a treatment.
"It means having a doctor who leads a team to help the patient over the time it takes to get well and stay well," he explained. "It sounds simple, and from the patient perspective it should be. The challenge for organizations is to transform from the traditional way of delivering health care to one in which everyone is truly aligned and focused on what really matters - you. UnityPoint Health is doing that."
The new name is intended to emphasize the comprehensive nature of the organization's relationship with the patient according to officials both in Fort Dodge and Des Moines.
"Over the years, as our team-based approach has developed and our services have expanded, we have become a point of unity for the patient," said Bill Leaver, president and chief executive officer of UnityPoint Health, in a statement released Tuesday. "Our new brand is an expression of what we mean to our patients: people who work together to provide the best outcome for every patient every time."
Two decades ago, what is now UnityPoint Health was launched in Des Moines with the merger of Iowa Methodist and Iowa Lutheran hospitals. It now encompasses eight major geographic regions in Iowa and Illinois. Each of the regions has its own leadership including local boards of directors.
The eight regions within UnityPoint Health (focusing on the largest metropolitan area within that region) are Des Moines, Cedar Rapids, Dubuque, Fort Dodge, Peoria, the Quad Cities, Sioux City and Waterloo.
According to information provided by UnityPoint Health, it has 24,000 employees in Iowa and Illinois and relationships with 900 physicians and providers who deliver care through 280 UnityPoint Clinics and 29 hospitals as well as in homes. UnityPoint Health's annual revenues are about $2.7 billion.
UnityPoint Health - Fort Dodge has more than 1,000 employees and 100 physicians providing care to patients throughout northwest central Iowa. In 2012, UnityPoint Health - Trinity delivered more than 530 babies, admitted 4,100 patients and had more than 21,700 emergency visits, according to information released by the medical center.