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Koch named marketing director of Growth Alliance

September 25, 2012
By BILL SHEA ( , Messenger News

A local woman with more than a decade of corporate marketing experience has been named the marketing director of the Greater Fort Dodge Growth Alliance.

Kathleen Koch began working for the alliance Monday. She said she'll produce ''recognizable, streamlined marketing'' targeted to the community; businesses, including businesses the alliance is trying to bring to Fort Dodge; and members of the organization.

''I'm really excited to get her in here,'' said Dennis Plautz, the chief executive officer of the alliance. ''I think there's a lot of work we need to do in marketing.''

He said having Koch on the job will ''provide an opportunity to get a lot more information out.''

Koch is a Davenport native who has a bachelor's degree in mass communications from Clarke University in Dubuque. She worked as an advertising production assistant for LTD Commodities Inc. in Bannockburn, Ill., from 1999 to 2000. Then from 2000 to 2011, she was a catalog production and graphics supply manager for Crate and Barrel in Northbrook, Ill.

For three months last year, she was the lifestyle editor of The Messenger. She has also recently worked as a floral designer for Hy-Vee.

Her responsibilities at the alliance include developing and managing the website, conducting marketing campaigns, writing news releases, coordinating events and creating marketing materials.

Leaders of the alliance have wanted to hire a marketing director since the organization was founded in January 2011.

The alliance was created by merging the Development Corporation of Fort Dodge and Webster County with the Fort Dodge Area Chamber of Commerce to create a unified approach to economic development.



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