It's green, it features a cube and it will be appearing on all kinds of materials marketing the Fort Dodge area.
It is the new logo of the Greater Fort Dodge Growth Alliance which was unveiled Friday by the group's leaders.
''I think this is one more step in us becoming a more effective and efficient organization that is in step with economic and community development globally,'' said Dennis Plautz, the chief executive officer of the Alliance.
Pictured is the new logo of the Greater Fort Dodge Growth Alliance.
Kelly Halsted, the Alliance's economic development director, said the logo is part of ''creating our identity as a single organization moving the area forward.''
Halsted said the logo is ''synergistic'' with the imagery used by the Iowa Economic Development Authority. That, she said, sends the message that the Growth Alliance is a partner with the state.
She said the color green was selected because the state agency uses it. She added that green is a calming and reassuring color.
The Alliance's marketing committee worked with two consultants and considered about 50 different logos before recommending the version which was approved by the group's executive board. The process took about five months, according to Halsted.
Plautz said the adoption of a logo is yet another step in unifying the elements of the new Growth Alliance. The Alliance, created last year, combines the former Development Corporation of Fort Dodge and Webster County and the Fort Dodge Area Chamber of Commerce.
''I'm just really glad to have a logo and start identifying ourselves,'' said Amy Bruno, the alliance's community development director.
Creating a new website is the next big goal, according to Plautz.