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Advertising During a Recession
July 14, 2009 - Dave Jakeman
Many businesses sometimes consider reducing or eliminating marketing budgets during recessionary times. In researching this blog topic, I found some information worth sharing during these tough economic times. It comes from a McGraw Hill study of 600 businesses during the 1981-82 recession.
Just some food for thought when planning your advertising budgets.
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Read this blog before your next advertising budget meeting!