Fareway launches new logos with 80th anniversary

DES MOINES — Fareway Stores Inc. will celebrate its 80th anniversary on May 12, and as the company reflects on a rich history, it also looks forward to the next 80 years with a fresh design.

One of the new logos prominently features Fareway, with the words meat and grocery, in solid red lettering. This logo is being rolled out in phases, with advertising, exterior signage and in-store placement.

“This new design focuses on what we do best — meat and grocery. Fareway is your neighborhood grocery store that offers an unmatched meat department as part of a full-service grocery shopping experience,” said Fareway Chief Executive Officer Reynolds W. Cramer. “While this new design focuses on Fareway’s strengths, it also symbolizes a fresh perspective. As part of this effort, we’re committed to refreshing your Fareway experience. Customers have already seen architectural and in-store fixture changes; which will continue to other locations. Once inside the store, customers will see our focus to raise the bar within our produce departments and to refresh categories to include items customers are seeking — whether trendy or staples. We will also be adding meal kits and prepared meal options in our stores.”

In addition to a fresh logo, other changes will be coming soon to Fareway stores. A new shield of quality icon will mark product that is high in quality and value, such as fresh items from the meat markets. Over the next year, customers will also begin to see Fareway employees in new uniforms; which will be professional, yet functional.

To celebrate the occasion, Fareway will have a series of weekly in-store promotions, including $80 meat bundle, $80 gift card, and Traeger grill giveaways. A series of throwback Thursday pricing specials will be available on Facebook. These promotions will run during the month of May.

“We know who we are at Fareway. We are evolving our brand to better tell our story and to meet the needs of our customers going forward,” said Cramer.

Fareway Stores, Inc. is a Midwest grocery company currently operating 121 store locations in Iowa, Illinois, Minnesota, Nebraska and South Dakota.

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