In Dayton, a Dollar General opens

New store increases local shopping options

-Messenger photo by Hans Madsen
The new Dollar General store, located on the north side of Dayton, is now open for business.

DAYTON — Shopping options just got more extensive in Dayton. This small Webster County town now has a brand new Dollar General store located at 403 Third St. NW.

Saturday the new addition to the Dayton business community welcomed customers by holding a festive grand opening that featured an assortment of prizes and special product prices. The first 50 adult shoppers were presented with a $10 Dollar General gift card. The first 200 shoppers were given Dollar General tote bag with complimentary product samples.

John Skoglund, who is president of Dayton’s Community Club as well as the owner of Skoglund Auto and Power, said the new business is a welcome addition to the town.

“We’re a small town but we’ve got some stores and businesses,” he said. “Anytime you add to that it brings people to town, which helps everybody. Businesses need traffic. It brings people to town.”

Skoglund said increasing the diversity of products available at local stores benefits residents of Dayton and those who live nearby.

“People are excited that we don’t have to go elsewhere as often now,” he said “More things are available in town now.”

The same theme was struck in a statement from the Dayton City Council provided to The Messenger about the new store:

“The opening of Dollar General will help residents to get all or most of their basic needs in town. Between the grocery store, pharmacy and Dollar General all basic needs will be met.”

Increasing convenience for shoppers is a major goal for Dollar General in selecting store locations.

“When choosing store locations, meeting customers’ needs is Dollar General’s top priority,” Angela Petkovic, a company media relations specialist told The Messenger. “The company looks for places where we can offer customers an easy and convenient shopping choice. We know convenience is a major factor in our customers’ shopping decisions as we generally serve customers within a three to five mile radius, or 10 minute drive. We also take demographic trends, competitive factors, traffic patterns and community concerns into consideration.”

Dan Nieser, Dollar General’s senior vice president of real estate and store development, elaborated on that point in a statement announcing the store’s opening.

“Dollar General is committed to delivering a pleasant shopping experience that includes a convenient location, a wide assortment of merchandise and great prices on quality products,” he said. “We hope our area customers will enjoy shopping at Dollar General’s new location.”

Dollar General is a huge presence both nationally and in Iowa. According to information provided by the company, it has 217 stores in Iowa and 14,321 stores across 44 states.

Dollar General stores provide a selection of national name brands and as well as private brands of food, housewares, seasonal items, cleaning supplies, basic apparel and health/beauty products.

According to Petkovic, the store will employ approximately six to 10 people. She said anyone interested in joining this fast-growing retailer can apply for available positions online at

About Dollar General Corp.

Dollar General Corporation has been in business for more than 75 years. In addition to its private brands, Dollar General sells products from America’s most-recognized manufacturers such as Clorox, Energizer, Procter & Gamble, Hanes, Coca-Cola, Mars, Unilever, Nestle, Kimberly-Clark, Kellogg’s, General Mills and PepsiCo.

Dollar General supports literacy and education. Since its inception in 1993, the Dollar General Literacy Foundation has awarded more than $140 million in grants to nonprofit organizations, helping nearly more than 9 million individuals take their first steps toward literacy or continued education.